When it comes to ecommerce, Facebook excels at lead generation. If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead.
Instagram is, of course, very image and video heavy. As such, sellers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
- Twitter is still a viable network for organic engagement. Brands don’t need to pay in order to reach their followers, which enhances the platform’s value even when running paid ads.
LinkedIn is where you tend to find the highest quality leads, particularly in certain industries. LinkedIn is uniquely suited for B2B ads and social media marketing campaigns.